Production client launch
Ascension Roofing
Strategy, design, engineering, migration, and launch

- State
- Live
- E2E
- 27 / 27
- A11y lab
- 100
- Perf lab
- 94
A roofing-first Next.js rebuild that turns real project evidence into a clear estimate path without sacrificing search, email, or operational continuity.
Problem
Replace a legacy WordPress site with a faster, more trustworthy experience while preserving protected URLs, client-owned email, and a recoverable cutover.
Decisions
- Structured the experience around roofing decisions and documented work instead of generic service claims.
- Kept analytics consent-first and lead events free of form PII.
- Documented redirects, DNS, email continuity, rollback, and ownership before production cutover.
Verified evidence
- Owner-approved production launch on August 25, 2026.
- 27 of 27 end-to-end release checks passed across the critical journey.
- Mobile lab audits recorded 94 performance, 100 accessibility, and 100 best practices.
Evidence boundaryLaunch and lab evidence only. Lead, ranking, revenue, and ROI outcomes are not yet established.




